Lead Generation Websites – Your Round The Clock Salesman
One of the main things that your lead generation website needs to do is bring in more customers and clients.
You can only work so many hours in any given day; eventually you will need to go home or other responsibilities will call you elsewhere.
This is where your lead generation website comes in.
Your website is ALWAYS on and ALWAYS working.
Your website is your best salesman working 24 hours around the clock, every day – all day.
Now, just as you would want the best salesman in your store to have the best information and tools to do his or her job, you will need to do the same for your website.
Your website sells long after you have gone to bed, long after you have closed the doors for the day at your store and long into the night.
You never know what time of the day or night one of your potential customers may want to learn more about what you have to offer.
One of the things you want to do is ensure that your site isn’t just letting visitors walk out the virtual door.
Think about someone walking into your store. They have made the time and effort to come and see what you have to offer.
When someone walks in the doors like that, you ALWAYS do everything that you can to ensure you get a chance to talk to them, sell them on one of your products or services, or at the very least give them a card so they can call back.
With that said, what is your website doing if there isn’t any mechanism installed for you to collect their contact information?
If no mechanism is put into place, then they are doing the equivalent of walking out the virtual door – they are clicking away from your site and heading some where else.
This is exactly WHY you need some type of lead capture form on your website.
Your lead generation website should give a quick overview of what you have to offer, and tell visitors more about the solutions you have for them.
The point is not to inundate them with tons of information, but rather to encourage them to reach out to you for more information. Here are just a few things you can have on your lead generation site:
- Some type of contact form
- Whitepapers, brochures or other informational PDFs that they can download
- Signup form for your e-newsletter
- A regularly updated blog
- Testimonials from some of your customers
- Calls to action (contact us, call us, sign up, etc.)
- Links back to your company website
What you need to understand is that your lead generation website is a standalone site and is separate from your full company website.
Your lead generation website is doing exactly that – generating leads.
Here is just one way that you can convert a visitor into a lead, then into a buying customer later on down the line.
Let’s say that you sell a solution for individuals looking to start their own vending machine business.
A visitor comes to your lead generation site to check out the information that you have but really isn’t ready to buy just yet.
You advertise a e-newsletter that promises to deliver weekly content about the vending machine industry.
Week after week the visitor gets these emails and breezes through them.
After a few months, some things happen at this individual’s work place.
He grows restless and upset with what is going on, BUT there isn’t much he can do because he needs the income.
During a week when it is REALLY bad at work, your newsletter goes out.
There’s a special running that week on a simple guide you created and a coaching program that offers first time vending machine owners, a step-by-step walkthrough of getting their business set up.
The emotional climate is just right, and the individual takes the plunge to make a better life for himself and his family.
He purchases your guide and your coaching program. It took a few months to convert him into a buying customer, but had you not collected his information in the first place, who knows if you could have been able to build up a relationship with him.
If you had not collected the information via your lead generation website, who knows if you would have been able to turn him into a buying customer.
This is just one teeny tiny example.
There could potentially have been hundreds or even thousands of people on that fictional list.
Are you starting to see the possibilities and WHY you need to have some kind of lead generation website in place?
Can you see how a lead generation website sells for you around the clock?
If you are ready to get your very own lead generation website, then Click Here to get started.
We’d love to hear from you.